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Most of the top hundred law firms and barristers'
chambers retain PR and Publicity agencies and have a dedicated
PR and communications employee within their marketing departments.
The average cost of retaining an external
agency is £50,000 per annum and the average cost of hiring
an employee experienced in Media Relations is £35,000 plus
any expenses incurred in using outside agencies.
On the whole, external agencies are more successful
at securing the required publicity, although our discussions
with the journalists have revealed that they would like
to be able to talk to qualified lawyers, as it makes their
job easier.
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